"Virtually Real"
2011
Description
Think inside the box. Normally designers are called upon to think outside the box. Swedish paperboard manufacturer Iggesund and advertising agency Schindler Parent from Germany asked several leading designers to summon all their creative inspiration to do the opposite - And think inside the box!
Paris based office of Landor Associates faced the challenge to use Invercote paperboard to fill a predefined black box with contents that place stringent demands on the material.
The outcome was "Virtually Real", a project in which the designers had to imagine to live in a virtual world (which is actually not that far from reality) and create compositions which has been then transferred into the real world by creating and producing over 20.000 paper-cubes consisting of 8 different sides which in turn can be combined in different ways. These cubes has been used to assemble the pictures in reality and get some stunning three dimensional creations.
We´ve been guest at Landor in Paris and filmed a making of with all participants to give an outline of the project. This was inlcuded in the Blackbox as a DVD and was used for the campaign and diverse social media.
The idea won gold at the E3 Best of Europe Awards 2011.
Film Team:
Frank Meyer: Cameraman, DOP
Jan Schöttler: Director, Executive Producer
Michael "Pauki" Mauler: Postproduction, Motiondesign
Tobias Beer: Postproduction, Editing
Lars Korb: Sounddesign, 3D-Animation
Markus Krause: Sounddesign, Dubbing
Paris based office of Landor Associates faced the challenge to use Invercote paperboard to fill a predefined black box with contents that place stringent demands on the material.
The outcome was "Virtually Real", a project in which the designers had to imagine to live in a virtual world (which is actually not that far from reality) and create compositions which has been then transferred into the real world by creating and producing over 20.000 paper-cubes consisting of 8 different sides which in turn can be combined in different ways. These cubes has been used to assemble the pictures in reality and get some stunning three dimensional creations.
We´ve been guest at Landor in Paris and filmed a making of with all participants to give an outline of the project. This was inlcuded in the Blackbox as a DVD and was used for the campaign and diverse social media.
The idea won gold at the E3 Best of Europe Awards 2011.
Film Team:
Frank Meyer: Cameraman, DOP
Jan Schöttler: Director, Executive Producer
Michael "Pauki" Mauler: Postproduction, Motiondesign
Tobias Beer: Postproduction, Editing
Lars Korb: Sounddesign, 3D-Animation
Markus Krause: Sounddesign, Dubbing
Fields
Artist Portrait
- The Black Box Project - Making of "Virtually Real"
- The blank Black Box
- The Black Box designed by Landor Associates, Paris
- The implied Pixels
- At the Black Box Event in London, Stationer´s Hall
- At the Black Box Party in Paris, Club de Suedois
- "Pixelicious" created by Catherine van der Werff
- Iggesund Paperboard introducing "The Black Box Project" on their Website
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Think inside the box. Normally designers are called upon to think outside the box. Swedish paperboard manufacturer Iggesund and advertising agency Schindler Parent from Germany asked several leading designers to summon all their creative inspiration to do the opposite - And think inside the box!
German Illustrator, Designer and Art Director Sebastian Onufszak created a shortfilm about love and hate, about life and death and about lightness and darkness.
The outcome was "Still Life in a Circle", an abstract, mainly 3D-generated movie which by using video in print is waiting for you on an integrated screen in the box and starts playing right after you opened it.
We´ve been guest to Sebastian Onufszak and filmed a making of with all participants to give an outline of the project. This was inlcuded in the Blackbox as a DVD and was used for the campaign and diverse social media.Artist Portrait2011 -
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The result is a box of 30 elements, which can be combined individually, but always keep their formal roots.
For more details check: www.combinebox.com Here you can download the Combinebox and the font for free.
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