LASERKATZ ART SPACE is a visual traveling circus, which is based in Innsbruck, Austria. Young and passionate artists from the transalpine region such like Austria, Switzerland, Germany, Italy, France, Slovenia, not fitting into a classic art gallery, get the opportunity to present their creations to the public!

Hereby the principle of "Beautiful Diversity" is the key to a constant change. Neither date, location or theme follow a strict concept. The event like character, the mix of the exhibits, the location plus the general program show a high entertainment value. The goal is to create a dialogue between visitors and artists, to deal with the subject and achieve a sustainable impression!

A laser is a narrow beam of energy! In our case the energy of different artists who get together and emerge into the respective LASERKATZ ART SPACE! The Cat, especially the black cat, is an omen for riot and revolt, so the break with conventions. Beyond that the cat is emblematic for a curios character and a kittenish mind. All those qualities can be projected on the LASERKATZ ART SPACE, the exhibitions and the artists!

Diverse logodesigns and created for different purpose and clients.

Advertising campaign for the relaunch of german free-tv channel DAS VIERTE, part of NBC Universal Global Networks. The briefing said, we´ve got a new logo, a new claim and we changed our program from old-fashioned, all-time-classics to realtime-entertainment. We´re younger now, more personal and closer to the people! The scope was to develope a strategy for B2C and B2B, to create a claim for the campaign, actions for print, web and guerilla plus a media-strategy and calculation.

The idea we had for the campaign was to show different characters in diverse situations in everyday life. The claim for the campaign says, that everyone is able to get nerved in this situations. But that´s just normal, boring and nothing special.

Wouldn´t it be nice to able to keep being happy, without even think about the situation?! Then you would react special. Then you would be someone special! Someone acting superior without effort is different in a cool way. It makes him attractive and desireable. That´s the impression the people should get of the relaunched DAS VIERTE and the new claim!

The B2B-Mailing was a white business-shirt and as a label you saw a photo, on which the team of DAS VIERTE stands with their pants dropped. The idea was to show, that they are closer to the people now, even to the advertising clients by just showing (almost) everything and being absolutely honest. The text on the card said, that DAS VIERTE ist sorry, but there is no money for impressing their clients anymore. They invested everything in their new program. So instead of fancy presents, they´re now even sending their last shirt.